WHO WE ARE
WNTR ROSE is a personal care brand that exists to support & empower you on your self-care journey.
We are an online Modern Apothecary & Indie Boutique located in Denver, Colorado. We make & carry products that are made with high-quality ingredients, always cruelty-free, paraben free, phthalate free, vegan, and we have refillable incentives for our local community.
WE ARE A BRAND THAT
Celebrates you as you are.
We’ll never ask for you to be more.
Welcomes you where you’re at.
We encourage and support you in your self care and wellness journey.
Is intentional.
We care about the consumer, community and environment. We have and uphold ethical practices and standards for our products and the brands we carry in-store.
Loves their community.
We support local, contribute to causes and organizations in our communities.
Celebrates cultural diversity.
We know hard work and magic stems from ALL people.
We do our best to support local makers, women, moms, Black, Indigenous, POC and LGBTQ+ owned small businesses and we are committed to working with, and contributing to causes/organizations that are committed to anti-racism and have shared values.
LOVE IS
ALWAYS
WELCOME
HERE
SELFCARE IS LOVE
At WNTR ROSE we believe that self-care is intended for all no matter your race, gender, or ethnicity. It’s our mission to provide clean and trusted high-quality goods that support the health and well-being of the consumer, community, and environment.
We believe prioritizing self-care and creating rituals is essential to our mental health and well-being. We also believe self-care should be lighthearted and joyful. Finding one’s rituals helps us to the best version of ourselves and in return benefits our loved ones and betters our communities.
We invite all to normalize and practice self-care as a form of self-love to be empowered, inspired, and uplifted.
OUR COMMITMENT & VALUES
Supporting the local economy and contributing to causes and organizations within the community is an integral part of who we are. At WNTR ROSE we only source from businesses and carry brands who participate in more sustainable and ethical work practices, are cruelty free, and use high quality ingredients.
a note from the founder
At the heart of WNTR ROSE is my grandmother and the many traditions she passed down to my siblings and I, along with my love of Winter roses which are resilient shrubs that can thrive in harsh conditions and consist of diverse, delicate, and beautiful flowers. In many ways these roses remind me of my grandmother, her journey coming to the US from Japan after WWII, becoming a citizen, and having to face so much adversity. Along with my fond appreciation for roses, obsession with all things personal care, and over 20 years in the beauty, health, and wellness space, it truly is a privilege to offer clean, intentional personal care goods with the conscientious consumer in mind.
While not every product in the WNTR ROSE line contains a rose scented profile, all of our products do contain high quality ingredients, are cruelty free, vegan, and free of Phthalates and Parabens. Feel free to peruse the platform and reach out if you have any questions.
Here’s to prioritizing self-care and creating rituals that inspire and uplift us to be the best version of ourselves, for our loved ones and the betterment of our communities.
xo
Alana
